"Nabd Tuwaiq" documents the moment when heritage creativity meets the digital experience in Riyadh City Boulevard.
As part of Nabd Tuwaiq's exclusive coverage of the 2025 eSports World Cup, held at Riyadh City Boulevard, our camera captured the remarkable presence of the Heritage Commission's pavilion, which succeeded in becoming one of the most prominent cultural interaction hubs at the global event, offering a unique experience that blends authentic Saudi heritage with modern technology.
Ahmed Amer...a living artistic imprint inside the pavilion
Among the highlights of the pavilion was the participation of calligrapher and trainer Ahmed Amer, who gave visitors a live demonstration of the art of Arabic calligraphy, writing the names of attendees with artistic and sophisticated creativity that attracted the attention of visitors of various nationalities and age groups.
Ahmed Amer also displayed a collection of calligraphy paintings available for purchase, giving the pavilion a cultural and artistic character that re-highlighted the importance of Arabic calligraphy as an integral part of Saudi identity.
"Heirloom Art"...a digital interaction with a traditional spirit
As part of the accompanying events, the Heritage Authority presented the "Inherited Art" experience, an innovative interactive event that aims to transport visitors from a digital environment to a vibrant heritage setting, using a range of visual elements and modern technologies that support the digital exploration of heritage areas.
Visitors engaged greatly with a smart interactive map and advanced digital applications, enabling them to navigate the Kingdom's heritage landmarks and learn about crafts, arts, and archaeological sites, all in a style that blends education with entertainment.
Cultural presence among a global audience
The Heritage Commission's presence at this global event comes as part of the Kingdom's vision to promote Saudi cultural identity and export it to the world through major events. This falls within Saudi Vision 2030, which places special emphasis on the cultural and heritage sector as a component of national soft power.
The Authority's pavilion provided a unique opportunity for local and international audiences to explore the richness and diversity of Saudi heritage and interact with it in an environment that emulates the spirit of electronic games and modern technology, enhancing the intersections between past and present in a unique way.
Nabd Tuwaiq: Live coverage from the heart of the event
The Nabd Tuwaiq platform continues to provide media coverage from the heart of events, through live footage, field interviews, and interactive reports, contributing to a comprehensive picture of the Kingdom's renaissance in the culture, entertainment, and e-sports sectors.